Seeking to build a bridge of mutual understanding and friendship, Tarek Mounib, a Canadian-Egyptian entrepreneur of Muslim faith now living in Switzerland, decides to reach out to the very people who fear him.

In response to growing levels of fear, angred and hatred towards people from the Middle East, he travels across the United States to find Americans concerned about an Islamic threat and makes them an intriguing offer—a Free Trip to Egypt.

He gets a handful of Americans—both Christian and Jewish—and takes them to Egypt to learn about the country through firsthand experiences.