Noor (Sonakshi Sinha) is impatient, intelligent, impetuous and on the hunt for love in the city of Mumbai. She has two best friends: Saad is a young restaurateur who often travels between London and Mumbai and Zaara, a with-it Parsi who plays DJ gigs at various nightclubs.

Noor, who lives with her father and a maid, Malti, works at the Daily News, a local TV Channel. Her tasks include covering socialite events, bakery openings and other banal fodder. Frustrated with her job and her life in general, she is on the lookout for meaning, whether that means finding an intelligent and handsome man, or a story with depth and substance.